Materials and production
Baser has set itself the goal that its umbrellas and umbrella bases are the most sustainable in the world.
We actively use renewable energy in our production and use recycled materials when possible.
Base: recovered fishing nets and industrial waste
Reducing ocean plastics is a crucial step in the fight for our environment. Each year, between 4.8 and 12.7 million metric tons of plastic end up in the ocean, and fishing nets are some of the most harmful. Recycling them means less new plastic and the survival of more than 650,000 animals which are killed or injured by old nets
We use Ravamid ECO to mold our patio umbrella bases. It’s a strong and durable material made from these nets and other non-toxic industrial waste, with a UV stabilizer to maintain its color year after year.
We have now reused more than 46 tons of fishing nets, so all of our customers have helped to clean our oceans. Our long-lasting products also have a 5-year spare-part guarantee to make them last even longer, reducing waste and helping you save money.
In 2021, we’ll introduce our recycling program where you’ll receive a voucher for our webshop when you return a Baser product to us. We’ll recycle 100% of the material into new products and close the circle.
Fabric: waterless dyes and eco-friendly processing
Each year, the textile industry uses 79 million cubic metres of water and creates 20% of the world’s industrial water pollution. With 2 billion people living in areas with low or no water,each litre we save can save a life.
Polymer textile dyes can use up to 20 gallons of water per pound. We use no water at all and 30% solar energy with zero waste in our Texsilk Olefin dyeing process. Our CO2 footprint for 2 sandbags is 21 ounces, compared to 13 pounds for a polymer shirt. Less CO2 and water usage on our part means better air and water for you.
Our supplier is moving towards 100% green energy,either from sun or wind, to decrease the CO2 per product even further. We also hope to switch our water repellent from Teflon to a non-fluoridated compound. Green innovation will make this possible soon.
Energy: 100% wind power
With corporations creating literally tons of products every day,we need to make manufacturing sustainable. We can reduce our impact by using renewable energy to battle climate change.
China manufactures 20% of the world’s products and ships them thousands of miles to reach buyers. Local production using wind power can improve local economies as well as reduce pollution.
We make our umbrella stands here in Denmark using 100% wind energy. Local production ensures high quality, which is key to sustainability because better products last longer. In transport,we support Europe’s low-emissions goal by creating 92% less CO2 than stands shipped from Asia.
Within the next 3 years, we hope to have a similar setup in the U.S. to serve our American friends in the same way.
Production: ethical and local
Happy employees are more productive,whether they work for us or one of our suppliers. Yes, keeping employees happy and properly trained increases labour costs, but it also results in lower defect rates and less waste, reducing overall costs in the long run.
Based in Poland, our supplier runs a well-lit factory and follows regulations faithfully. Sourcing from Europe supports the local community and offers a constant flow of goods, instead of having to wait for large containers to ship 12,000 miles from Asia.
As Baser grows, we continue to search for ways to improve working conditions as well as increase production. In 2021, we aim to set requirements that all suppliers must meet, such as for safety, lighting,and noise.
Shipping: 100% recycled cardboard
The U.S. alone uses close to 100 billion cardboard shipping boxes each year. Our forests are the lungs of our planet, and deforestation destroys enough trees every second to cover a football pitch.
Although processes exist that can create cardboard from 100% reused material,the average box only uses 35%. We have to do better.
Our FSC-certified supplier (DS Smith Plc) makes our packaging out of 100% recycled cardboard,reducing waste. Currently we ship our retail boxes in shipping boxes to avoid damage.
First, we intend to reduce the size of our retail boxes. Next,we plan to eliminate our shipping boxes. We’re working with our partners to make that happen,but we need support from you. If you can accept that your package may arrive with dents or scratches, we can make these improvements our new reality.