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The Story of a Family Business
Baser began with an ordinary family living just outside Aarhus, Denmark. Arne, the father and a natural problem-solver, wanted to improve his patio umbrella setup, making outdoor family time more enjoyable.
Years later, his daughter Josefine and son-in-law Christian embraced Arne's innovative spirit, establishing Baser as a family business that continues to honor his original idea and passion for creating better solutions.
Better Choices, That's the Goal
At Baser, we've made mistakes along the way and had our ups and downs, so we know how important the right choices are. Here's what we focus on when making decisions at Baser:
- Honoring my grandfather's philosophy: buying or producing cheap ends up being more expensive. At Baser, you get only high-quality products guaranteed to last.
- We have two kids, and for them, their friends, and all children, we prioritize sustainable production.
- We value genuine relationships—with employees, suppliers, and customers. Trust me when I say we will always solve any issue that arises.
The founders of Baser
Josefine and Christian
Take Part in the Journey
- We have implemented our new 100% recycled sandbag material with 0% PFAS in our entire production.
- Our Original Patio Umbrella now comes with 100% recycled fabric.
- Launching in Australia (Shout out to Sam in Brisbane, it took longer than expected, but now we’re here!).
- We officially launch in the US, delivering high-quality patio umbrellas right to your doorstep!
- We aim to unveil our first fully recycled product collection.
Thanks for taking the time to read about us.
We appreciate people who want to learn more and do things the right way, even if it takes a little longer.
Like you, we take the time needed to make solid decisions. For example, instant coffee would be quicker, but we use our Simonelli espresso machine to brew you a truly enjoyable cappuccino with organic milk and sustainably-grown coffee beans from our local coffee roaster.
Good decisions require careful thinking and the right execution, and thinking with a wonderful cup of coffee is a great way to start.
We have a solid plan to become the world favorite shade. It’s ambitious, and we hope you’ll join us on our journey..