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General Privacy Policy for Baser

 
  1. In general

1.1 This Privacy Policy addresses how Baser ApS ("Baser", "mybaser.co.uk", "us", "our", "we") process and collect personal data about you in connection with your use of our website or are in contact with us via email, chat, or similar (Collectively referred to as "Online Product"). You can also read how we secure the data we receive, what rights you have, and how we comply with the GDPR rules set by the European Union.

 

1.2 For example, we collect data about you if you buy or shop at mybaser.co.uk, contact our customer service via chat or email or telephone, or use Baser’s website www.mybaser.com. Baser never have and will never sell your personal data.

 

  1. The personal data we collect and for what purposes, and how do we process your personal data in accordance with applicable law

2.1 By visiting mybaser.co.uk, data about you and your use of mybaser.co.uk is collected automatically by our systems. Typically, such data is what browser type you have, what keywords you use, what products and categories you search for, content from chat, your IP address, network location, and information about your computer, tablet or mobile. When using the Online product, Baser’s Cookie Policy applies.

 

2.2 We use such information and data to improve your user experience and optimise online product features, as well as to answer your questions submitted via our chat function. Also, we use the data to carry out relevant and targeted marketing on mainly Google, Facebook, and Instagram or the like.

 

2.3 You can find the legal basis for our processing of your data in connection with visits to the website, use of cookies, and registration for mybaser.co.uk's direct marketing in point a) of Article 6(1) of the GDPR. Your consent to chat with our online customer service is subject to point a) of Article 9(2) and point a) of Article 6(1) of the GDPR. Our legitimate interest in improving our website and being as relevant to our marketing as possible, cf. point f) of Article 6(1) of the GDPR.

 

2.4 When you purchase a product on mybaser.co.uk or communicate with us through our Online Product, we record and collect the data you provide. This can be, for example, name, address, email address, telephone number, method of payment, information about which products you buy and possibly returned to us, information about inquiries and complaints, requests for delivery, as well as information about the IP address from which the order was made if the order is made on mybaser.dk.

 

2.5 The purpose of recording this data is to provide the products you have ordered and comply with the agreements entered into and, in addition, to manage and comply with your rights to return a product and give notice of a defect concerning a product, cf. point b) of Article 6(1) of the GDPR. Data about your purchases via our website is also collected, and we do so in order to comply with legal requirements for bookkeeping and accounting, cf. point c) of Article 6(1) of the GDPR. The basis for registering your IP address is because Baser wants to and is interested in preventing and stopping fraud. The legal basis for this is point f) of Article 6(1) of the GDPR.

 

  1. Recipients of your personal data

3.1 To deliver the goods you have purchased at mybaser.co.uk, data such as your name, address, email address, order number, and delivery requests will be handed over to one of our third-party logistics service partners who assist us in the shipment of your order, in addition to the freight forwarder responsible for the delivery of the goods, such as PostNord, GLS, Bring, DHL, DPD or other carriers. Also, your data may be disclosed to business partners who assist us in our business activities, including companies that prepare shipments, including pick and pack, subcontractors who ship goods, lenders, etc.

 

3.2 In order to securely complete payments that comply with the rules of the GDPR and are PCI DSS certified, we use Swipe or Bambora as well as PayPal (all referred to as "Payment Partners”) as payment partners. Only the data necessary to complete the payment will be sent to our Payment Partners.

 

3.3 Baser use external partners to perform a wide range of tasks and operational tasks, including other technical operations, improvements on and off the website, collection of permissions for sending newsletters, participation in competitions, pop-ups, relevant marketing, and assessment of our company and products. These external partners are validated by Baser, and your data about your name and email address will be entrusted to them.

 

In connection with your purchase on mybaser.co.uk, you may receive an email from Trustpilot on behalf of our company, inviting you to review our products and services. It is optional whether you want to do a review and what name you use. The email address you provide we only use to verify that a purchase has been made at Baser. If you accept the invitation, please note that the data liability for your personal data in this regard passes to Trustpilot.

 

All our partners are subject to and obliged to comply with and comply with all European GDPR rules.

 

Some of our external data processors, such as Google Analytics v/Google LLC., Facebook Inc., Klaviyo Inc., Brickwork, Magento Inc. and Zendesk Inc., Microsoft Corporation, and Bing, are established outside the EU and the UK, specifically in the United States. For this purpose, the necessary guarantees for the transfer of data to data processors outside the EU are secured through the data processor's certification under the EU-US Privacy Shield, cf. Article 45 of the GDPR appropriate security measures such as ISO 27001:2013.

 

  1. Cookies, pixels, and other similar technologies

4.1 Baser and our partners use cookies, pixels, server logs, and other similar technology to analyse trends, manage the website, track user movements around the website, and collect demographic data about our user base. We also supplement and collect data from third parties to improve our ability to serve you, tailor our content to you, and offer you information that we believe may be of interest to you. You can read our entire cookie policy here.

 

The use of these technologies falls into these four general categories.

  • Necessary for the website to work: A number of technologies and tools are necessary for you to access our website and Online Product. We also use technologies and tools to maintain functionality, monitor and protect our Online Product.
  • Performance-related: To offer a better user experience, we assess how users and visitors interact with our website and Online Product. We do this to increase the performance of our online products to Baser and our users.
  • Related to functionality: Once we can identify you and the device you are using, we can improve the experience you get when you use our website and Online Product.
  • Related to advertising and marketing: We may use first- or third-party technologies to provide relevant content and ads that are of interest to you and based on your interest in our website, Online Product or on third-party websites, applications, or the like.

 

  1. Your rights

5.1 To provide maximum openness and transparency about our processing of your personal data, we, as data controllers, are obliged to inform you of your rights.

 

5.2 Right of access

5.2.1 If you wish, you have at any time the right to ask for information on what data we have recorded about you. This includes what purpose your data serves and what categories of personal data we have registered about you. Also, you also have the right to know who receives and processes the data and from where our data about you is collected.

 

5.2.2 You have the right to obtain, by email, a copy of the personal data we have registered and process about you. If you wish to receive this, please send our customer service a request at help @ mybaser.com. You will be asked to provide evidence of your identity so that we do not provide incorrect personal data.

 

5.3 Right of rectification

If you learn that we have wrong or inaccurate personal data about you, you have the right to have it rectified by us. It will help us so that we do not use erroneous data about you if you, for instance, have changed mail or something similar. If you learn that there is an error in the data, we have about you, please send an email to our customer service.

 

5.4 Right to erasure of personal data

There may be certain cases where you have the right to have all, or part of your personal data deleted by us. This may be because we do not have a legal basis for storing your data or if you revoke your consent. However, we are not obligated to delete your data related to legal and accounting obligations such as, but not limited to, legal claims, criminal investigations, or other legal obligations.

 

We can only delete personal data retroactively. If, after the request, you use our company's services again, personal data about you will be stored again.

 

5.5 Right to restrict the processing to storage

In some cases, you have the right to have the processing of your personal data limited to storage only if you think that the data we process about you is incorrect.

 

5.6 The right to data portability

In some cases, you are entitled to receive a copy of the personal data you have provided to us in a machine-readable format and the right to transfer the personal data about yourself to another data controller.

 

5.7 Right of object

5.7.1 You always have the right to object to us processing your personal data for direct marketing purposes, including the profiling, segmentation, and analysis we conduct to make our communication and marketing relevant to you.

 

5.7.2 You have the right, for reasons relating to your personal situation, to object to our processing of your personal data, which we carry out based on our legitimate interest, cf. Sections 2.1 and 2.3.

 

5.8 Right to withdraw consent

You have the right and can at any time withdraw your consent to direct marketing, for example, newsletters. If you wish to withdraw your consent, please contact us at [email protected], see Section. 5.2.2. You can also click on "unsubscribe" in our newsletter, and you will no longer receive them.

 

5.9 Right of appeal

You can at any time lodge a complaint with the Information Commissioner’s Office at [email protected] or Telephone: 0303 123 1113 Wycliffe House Water LaneWilmslow Cheshire SK9 5AF).

 

Baser take personal data and your rights very seriously, and if you believe there is an issue, it will, in the vast majority of any complaints, be significantly quicker to contact us directly and resolve the issue. You can contact us at help @ mybaser.com or phone 22 23 12 29

 

  1. DELETION OF PERSONAL DATA

6.1 Data collected about your use of mybaser.dk, cf. Sections 2.1 and 2.2 will be completely erased after a total period of 2 years, or the data will be anonymised so that the data can no longer be traced back to you. Remember that the deletion requires that during this period, you do not use or contact Baser’s Online Product, click on ads, visit www.mybaser.co.uk, or purchase anything from us.

 

6.2 If you have signed up for our newsletter, the personal data collected will only be deleted when you withdraw your consent.

 

6.3 As a rule, the personal data collected in connection with purchases you have made on mybaser.dk or any other of Baser’s Online Products will be deleted or anonymised so that it cannot be traced back to you, 5 years after the end of the calendar year in which you completed your purchase.

 

6.4 Data for use with the company's accounting material will be stored for 5 years until the end of a financial year, so we can meet the Danish Bookkeeping Act's requirement for the storage of accounting material.

 

6.5 The correspondence and personal data we have collected in connection with your interaction with our customer service will be deleted 2 years after your last contact with us.

 

  1. SECURITY

7.1 Baser take security extremely seriously, and we have, therefore, implemented a large number of technical and organisational security measures to prevent that your personal data is illegally or accidentally destroyed, lost, altered, degraded, misused, or made available or disclosed to irrelevant third parties.

 

7.2 Only employees who have a legitimate need to access your data to carry out their work will have access to your personal data.

 

  1. Contact information

8.1 Baser ApS is the data controller for the personal data collected through our Online Product and website. You can contact the company's data protection officer by contacting Baser ApS.

 

8.2 If you have comments, questions, or wish to exercise your rights in this privacy policy, please contact:

 

Baser ApS
Gudrunsvej 42, st th.
8220 Brabrand
Denmark

Email: help @ mybaser.com

Phone 22 23 12 29

 

9 Changes to the General Privacy Policy

9.1 If we make changes to our General Privacy Policy, you will be notified of this the next time you visit mybaser.co.uk

 

10 Versions
10.1 This General Privacy Policy is Baser ApS’ version 2, dated 1 March 2021

 

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